What type of artwork files should you provide?
The first rule of thumb is to always try and provide high-quality art. If it's higher-quality and not pixelated, then your finished product will look more polished. A vector file is the best option to send to us. Vector files include EPS, AI, or PDF and, in this case, are better to use because we can alter the artwork's scale without losing quality or fidelity. If your logo is saved as a raster file (JPEG, PNG, or TIFF) our in house graphic designer can convert your logo into a vector graphic.
Next, you need to consider the imprint area - the space where you can show off your logo or other design elements that make up your brand. When ordering products, it's important to consider your logo and if it will fit in the imprint area. If your logo is more vertical, yet the imprint area is stretched horizontally, maybe it's best we find a different product that will accommodate vertical logos. If your logo is round, we can consider items that it would look best on, like a golf ball or baseball hat.
6 Decorating Techniques You Should Know
Now that you know the type of artwork you need to provide, it's time to understand the different decorating techniques. There are many ways to decorate a promo product, however, we have listed the top six techniques that will guide you seamlessly through the ordering process. As a reminder we are with you every step of the way so no need to panic.
Dye-Sublimation: This is a popular printing technique that is used when transferring images onto a specific material like plastic, paper, or fabric. Dye-sublimation is a lot like a science experiment with applied pressure and heat turning a water-based dye ink into a gas that then bonds with the material.
Embossing and Debossing: Typically used on leather-goods or even cardstock, this is the process of creating raised or indented designs on a material. An embossed pattern raises up from the material, and a debossed pattern creates the opposite effect, with indentions against the surface of the material.
Embroidery: This is one of the most common design techniques and is perfect for apparel or products made with fabric like backpacks. Embroidery is when the fabric is decorated with a needle and yarn. You've probably seen this technique used on baseball caps, corporate polos, or even fleece blankets.
Laser Engraving: Another popular design technique, engraving is the process of cutting grooves into a flat surface, typically on metal or glass. The tool decorator's use for engraving is called a burin, a metal shaft that has a diamond-point shape at the end. You've probably seen engravings on wedding rings, trophies, or metal serving trays but there are many other products we can laser engrave - just ask us!
Pad Printing: Ordering golf balls or watches? Pad printing it is! This printing method transfers ink onto 3-dimensional objects that may have divots or non-flat surfaces. Think of pad printing as stamping your logo onto a geometrical object via a silicone pad. Have a round shaped product that you think can't be decorated? We can do it!
Screen Printing: It's a printing technique where a mesh stencil is used to apply layers of different coloured inks onto fabric. If you're ordering darker fabrics and want to make sure your logo pops against the background, screen printing is the way to go due to the thickness of the ink, which results in brighter colours. T-shirts and sweatshirts are most commonly screen printed.
Ordering products for your business should be easy and fun, not overwhelming. We hope this guide will help educate you on the best in class decorating techniques that we can provide to elevate your brand!
Contact your BRANDING MASTERS representative today so we can MASTER your brand!
